LIFE JACKETS SAVE LIVES AND THAT’S SEXY
A Life jacket isn’t meant to make you look beautiful (though they have come a long way from the orange summer camp specials). Saving lives is the point. I’m sure you know that, so let’s show it.
75% OF FATAL BOATING ACCIDENT VICTIMS DROWNED. 87% WERE NOT WEARING A LIFE JACKET.*
It is time
How many news stories have you heard where a person fishing fell into the water and a life was lost that day? No life jacket. Or a family’s boat capsized and a day of fun ended tragically? No life jackets were worn. If we choose the behavior, we choose the consequences. It is time to move past the, “I’ll put it on If I need it” way of thinking. It is time to be responsible boaters. Wearing your life jacket puts safety first and reminds others to do the same. The safer we are the more fun we have.
Points to advocate for change
- It is nearly impossible to put on a life jacket after a boating accident or going overboard while treading water.
- Yes, having all those life jackets neatly tucked away, one for every person on board (just in case you get pulled over) is a great start. Make no mistake, if everyone gets thrown overboard there is nobody left to toss over those jackets to all your friends and family.
- Give the boating captain some peace of mind. It is a big responsibility to captain a boat, your safety is their responsibility.
- Wear a life jacket for the same reason you wear your seat belt – you cannot predict the unpredictable: a log hidden below the surface of the water, a reckless boater, a rogue wave or wake. You cannot control how you will get thrown out of your boat, or off your watercraft, and if you’re knocked unconscious, then what?
State-by-state life jacket laws
Learn your state’s life jacket laws based on your child’s age, location on the boat, and size of the boat.
The organization, Stop Drowning Now, reminds us:
- 10 people drown every day.
- Drowning is fast and SILENT! It’s not like you see in the movies.
- Drowning can happen in less than 1 minute.
The right life jacket for the right activity

Make sure everyone is wearing a life jacket, right-sized for them. The U.S. Coast Guard labels life jackets according to the boating activity for their intended use. See the five types listed below and visit this page for in depth details on life jackets!
Not only does the jacket need to be serviceable, but it’s extremely important to wear the right U.S. Coast Guard-approved jacket for the job. The life jacket label states the impact speed rating. You don’t want to be wearing a jacket that’s rated for canoeing when you’re water skiing; it hasn’t been tested to stay on the user when impacting the water at high speed. That can be tragic.
Life jackets are meant to keep your head above water and be visible to rescuers. For example, offshore jackets are large, can lift in excess of 22 pounds, and are designed to roll an unconscious person face-up. While near- and in-shore life jackets are designed for calmer waters and are not capable of rolling the wearer face-up.
We cannot stress the importance of wearing the right life jacket at all times enough. Make sure you check each jacket’s buckles, straps, and seams before every day on the water so you can live to tell about it.
Five Types of Life Jackets
Off-Shore Life Jackets
Best for the open ocean, rough seas, or remote water, where rescue may be slowly coming. They are designed to lift in excess of 22 lbs and are designed to roll an unconscious person face up.
Near-Shore Buoyant Vests
For general boating activities. Good for calm inland waters, or where there is a good chance for fast rescue.
Flotation Aids
For general boating or specialized activity such as water skiing, hunting, fishing, canoeing, kayaking, and others.
Throwable Device
Designed to be thrown to a person overboard or to supplement the buoyancy of a person overboard. It is not to be worn.
Special Use
Only for special uses or conditions such as canoe/kayak vest, boardsailing vest, deck suit, etc.
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Just boating for the weekend with the family? BoatUS has a Life Jacket Loaner Program for kids so parents can get the right life jacket for the day or weekend. To find a loaner site check out their convenient locator map.
You can find several resources on proper fit and care from the Wear It campaign, a program of the National Safe Boating Council.
Boating is serious fun. We’ve provided a variety of advocate tools and outreach methods, choose what works best for you and your community.
- Visit spread the word for easy outreach through personal social media outlets and boating forums.
- Provide year-round education on all boating safety topics – download pamphlets, flyers, banners, and posters. Great event materials. Search by topic in the resource section.
- Download our marketing playbook, an advocates dream resource for creating change. Find it under the Boat Live 365 topic in our resource section.
- Don’t know where to start? Contact us. We’re happy to help.
*U.S. Coast Guard’s Recreational Boating Statistics, 2023

Take the life jacket pledge and share it with your friends and family!
Find your state’s life jacket requirements at BoatUS.
Visit our resource library for downloads, event materials, tips and ideas on how to create a safe boating culture 365 days a year.
Learn what the Wear It safe boating campaign has to offer and download this free resource kit.
